"My goal is to arouse your authentic expression; to embrace the diversity
of plant-based fabrics & natures alchemic elements, inspiring a eco-lifestyle -
with a flair of abstraction, movement, texture, colour and form.
Tapping into the art of detail: embracing the anomalies, fluidity, bleeds, boldness and subtle intricacies infused into the woven natural textures of the hemp fabric. Here we discover the mysterious beauty of the transient and inconsistent nature of earthiness through resist dying techniques transformed into one-of-a-kind accessories, home-decor and apparel.
Deeply inspired by ‘Wabi-Sabi’ philosophies, ’Shibori’ dying techniques and in awe of South Africa’s flora, veld and sea, visual designer Kelly Rowlands focuses on raising awareness of the sacred beauty of the natural world by harmonizing raw aesthetics and lifestyle design.
Encouraging your imagination to run wild.
If you are a retailer/ business looking to stock my products or looking for something specific? Please feel free to contact me and let's make some magic happen!
I'm also open to collaborations and POP-UP events!
hemp is low-impact
upon the environment
naturally neutral tones such as creamy whites, greys, browns and blacks.
retains dye extremely
type of ‘bast fibre’ derived from are made from the stalks of the ‘cannabis’ plant.
produces twice as much fibre than cotton yield from the same size land
3 x the strength of cotton
breathable and wicks away moisture
anti-bacterial & anti-allegic properties
anti-mildew & mold resistant
a weed, that grows densely & chokes out competing plants
reduces pests / no pesticides
needs little land & water to cultivate
Wears in, not out!
gets progressively better with time
about the process
What makes it a more sustainable option?