• follow my journey

my manifesto

"My goal is to arouse your authentic expression; to embrace the diversity

of plant-based fabrics & natures alchemic elements, inspiring a eco-lifestyle -

with a flair of abstraction, movement, texture, colour and form.


Tapping into the art of detail: embracing the anomalies, fluidity, bleeds, boldness and subtle intricacies infused into the woven natural textures of the hemp fabric. Here we discover the mysterious beauty of the transient and inconsistent nature of earthiness through resist dying techniques transformed into one-of-a-kind accessories, home-decor and apparel. 

Deeply inspired by ‘Wabi-Sabi’ philosophies, ’Shibori’ dying techniques and in awe of South Africa’s flora, veld and sea, visual designer Kelly Rowlands focuses on raising awareness of the sacred beauty of the natural world by harmonizing raw aesthetics and lifestyle design.


Encouraging your imagination to run wild. 

more about hemp

hello retailer

If you are a retailer/ business looking to stock my products or looking for something specific? Please feel free to contact me and let's make some magic happen!

I'm also open to collaborations and POP-UP events!

hemp is low-impact

upon the environment


  • naturally neutral tones such as creamy whites, greys, browns and blacks.

  • retains dye extremely 


  • type of ‘bast fibre’ derived from are made  from the stalks of the ‘cannabis’ plant.

  • produces twice as much fibre than cotton yield from the same size land

  • 3 x the strength of cotton


  • breathable and wicks away moisture

  • anti-bacterial & anti-allegic  properties 

  • anti-mildew & mold resistant


  • a weed, that grows densely & chokes out competing plants

  • reduces pests / no pesticides

  • needs little land & water to cultivate


  • Wears in, not out!

  • gets progressively better with time

about the process

coming soon 

about hemp

What makes it a more sustainable option?


meet the maker

Kelly Rowlands

Visual Designer & self-taught hempstress

my ethos

about Wild's Shibori collection:

On this journey, I have discovered that the body is a part of our human nature. I believe our body is a divine gift that needs to be kept fit so it doesn't obstruct our spiritual efforts. I also believe that what you adorn and surround yourself with, is an extension the self - a living manifesto of your experiences, feelings, emotions and wellbeing.  And the Mother Earth has everything to do with our mere existence, so why not join in union and contribute to keep the earth fit and healthy whilst appreciating the beauty that lies within it? With the rise of technology and fast-pace Consumerist Culture we have seen in our lifetime: I believe that Society is ready to embrace ethical and natural alternatives to mass produced products that surround us.

W I L D T H O R N designs came into fruition from my deep rooted desire to arouse the collective and promote ecologically friendly and sustainable living with handmade items that have a flair of expression, touches your wild soul! Taking pride in Mother Earth, my intention is to fulfil my passion to work with my hands and curate a shop filled with beautiful, unique handmade pieces inspiring an earth-conscious lifestyle. Ranging from home decor, bags, accessories, clothing and plastic-free reusables. 


My mission is to  also include the works and creations of fellow independent artisans, crafters , healers and mothers with a shared ethos.My hope is that my making, curating and sharing the creations of my personal collection as well as local & Cape town based creative entrepreneurs and communities, I can assist others to experience heart and soul imbued into the essence if the handmade and to do so in support of our beautiful planet.





hello wanderer...

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©2019 by Wild Thorn - Studio. Proudly created by Kelly Rowlands